Component shortages are forcing OEMs to prioritize Windows laptops over Chromebooks, says IDC


Chromebooks and Windows laptops both saw massive booms during the pandemic, but widespread component shortages are forcing laptop makers to choose their preferred platform.

In the second quarter of 2021, 12.3 million Chromebooks were shipped, a massive 68.6% year-over-year increase.

According to Lenovo, however, component shortages including memory and the laptop panel driver IC limited sales, with Lenovo saying it could have shipped 30-40% more devices without them. supply chain restrictions.

Due to the shortages, PC makers have now started to prioritize production lines in favor of more profitable Windows PCs at the expense of Chromebooks, says IDC.

Chromebooks make up 20% of HP’s portfolio, and HP CEO Enrique Lores admitted that low-cost laptops “have some impact on the market. [average sales] price on the PC side, as Chromebooks generally have lower prices than the rest of the PC portfolio. “

“For the Chromebook, while still in high demand and even late for many education contracts, vendors have started to prioritize higher margin Windows laptops given ongoing component shortages,” he said. said Anuroopa Nataraj, senior research analyst at IDC.

The competition is compounded by the upcoming launch of Windows 11, which is likely to create a replacement cycle for older Windows laptops unable to run the operating system.

“Google is ready to bet big on the commercial segment this year. We expect to see a strong focus on attracting small businesses with updated services, such as the new “individual” subscription level for Google Workspace and promotions on CloudReady licenses to reuse old PCs for. a deployment alongside existing Chromebook fleets, ”said Brian Lynch, research analyst. .

“However, with Apple planning to expand its M1 success into the retail space and Microsoft launching Windows 11 later this year, the PC OS race is expected to be the most contested in a long time.”

The full report can be read here.

via the registry

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