EU hits Asus with $ 74 million laptop pricing fine

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PC maker Asus is facing a $ 74 million fine in Europe for threatening to withhold inventory from online retailers that sell Asus products at a discount.

Tuesday, the European Commission taken fines against Asus and three other electronics manufacturers — Phillips, Pioneer and Denon & Marantz — for fixing prices in the e-commerce market.

All four companies have banned online retailers from setting low prices on their products, a violation of EU competition rules. In the case of Asus, the PC maker tried to keep the resale prices of computer hardware like laptops and monitors from falling.

Many, including the largest online retailers, use pricing algorithms that automatically match retail prices to those of competitors, ”the European Commission noted.To stop this, Asus has threatened to source from any online retailers caught selling the company’s hardware below a certain price, the European Commission said.

“Price interventions have limited effective price competition between retailers and have led to higher prices with an immediate effect on consumers,” he added. Asus’ pricing took place between 2011 and 2014, in Germany and France.

Asus Recount the Taipei Hours that the company will pay the fine. The European Commission decided to reduce the sanction because Asus cooperated in the investigation, which was originally announcement in February 2017. The PC maker also pledged to better train its employees to avoid anti-competitive practices.

Of the four companies sanctioned, Asus incurs the biggest fine. Phillips is to pay $ 35 million for pricing involving a variety of products, including coffee machines, vacuum cleaners and electric toothbrushes.

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