Global smartphone sales fell 6.8% in the third quarter of 2021 due to an ongoing component shortage in the industry, new figures show.
The continued shortage of key components in the mobile industry contributed to a decline in global smartphone sales in the third quarter of 2021.
Gartner figures show global end-user sales fell 6.8% as manufacturers struggled to get their hands on components like radio frequency units, power management circuitry, and power management. other chips.
Sale of smartphones
This had an inevitable impact on production schedules, resulting in lower inventory and delayed product availability. This meant that consumers had less choice at the retail level and may have delayed or abandoned their purchases.
“Despite strong consumer demand, smartphone sales have declined due to delayed product launches, a longer delivery schedule and insufficient stock in the channel,” said Anshul Gupta, senior research director at Gartner. “Supply constraints have had a far greater impact on the production schedule of basic and utility smartphones than on high-end smartphones. “
This is because the premium segment of the market actually grew over the three month period. Samsung remains the world’s largest manufacturer with 20.2% of the market, down from 22.1% last year, but its share of premium sales has increased thanks to demand for its flagship handsets, including the Galaxy Fold.
Meanwhile, Apple, which only competes with the high-end, saw its sales increase by nearly eight million units and its share from 11.1% to 14.2%. That was enough to see it reclaim second place from Xiaomi, which fell to third despite increasing its share from 12.1% to 13%. – despite sales that remained stable. Vivo increased its share from 8.1% to 10.5%, while Oppo increased from 8.1% to 9.8%.
It’s unclear when component supply will return to normal, with some suggesting it could drag on until 2023.
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