Qualcomm intends to compete with Apple with its next-generation semiconductors, which will be released in 2023. In addition, the chipmaker is counting on a group of former Apple developers to develop new chips for Windows PCs that can offer performance comparable to that of serial M-processors.
Chipmaker Qualcomm has been trying to catch up with Apple’s Bionic A-series processors for several years, but performance tests have found that there is still a significant gap between the two companies’ products. As a result, Qualcomm is working on developing ARM-based chips that will compete with Apple’s M-series processors for use in Windows laptops.
Interestingly, Qualcomm will employ Nuvia, a semiconductor design company it just purchased, to create a solution for Windows.
The announcement was made during the Qualcomm Investor Day 2021 event, where it was verified. According to Dr. James Thompson, the company’s chief technology officer, the new ARM processors for the Windows environment would be OEM ready about nine months before the chips go on sale in the commercial market in 2023.
Three former Apple engineers who worked on the company’s Bionic mobile chipsets that power iPhones and iPads were among Nuvia employees who were bought by Qualcomm earlier this year for $ 1.4 billion in the framework of the agreement.
When Qualcomm CEO Cristiano Amon said that the dominant mobile chipmaker wanted to impact the consumer PC arena with its processors in July of this year, it was seen as a serious indication.
While it is possible that Qualcomm ARM-based processors may take a while to launch and then be examined by specialists to determine how fast they are equivalent to Apple M1 chips, this is not a given. However, the chipmaker certainly understands how to grab the public’s attention by claiming that it will apply its 5G capabilities to laptop processors. The fact that Apple has not yet included LTE or 5G connectivity to any of its M-series chipsets is worth mentioning.
The company should also keep in mind that by 2023, Apple may have switched from its M1 processor to its successor, the M2, which we may see powering the MacBook Air, which is slated to appear in 2022.
To sum up, Qualcomm is preparing for a long battle, and he seems to have assembled the right team to take the fight against his opponent. However, only time will tell if Qualcomm can deliver on its promises.