We have seen more and more gaming laptops entering the market this year and big players like ASUS are introducing mid-priced gaming laptops to undercut the competition. Now it looks like a full-on “price war” will be triggered by new entrants and increasingly fierce competition next year, reports Taiwan’s DigiTimes.
The gaming laptop market was once dominated by MSI and Dell (via Alienware). As other PC vendors have noticed the buoyancy of the PC gaming market, more and more have shifted from producing traditional laptops (often sold at low margins) to entering the gaming laptop market. Now there are a lot more gaming laptops hitting the market with MSI and Dell facing growing competition from ASUS, Levovo, Acer and Hewlett Packard.
Thanks to the above situation, DigiTimes expects an all-out price war to be unleashed next year. Its Taiwan-based supply chain laptop makers have warned it of the likelihood of such fierce competition.
Another PC gaming market driver was noted in the report. China and South Korea are apparently “to make e-sport a major sporting category to be developed”, which will drive sales of high-performance PC components, related peripherals, and gaming laptops for those who want to game on the go. It’s worth noting that MSI is holding onto its market share quite well in gaming laptops and graphics cards, only slipping slightly when it comes to motherboard sales this year.
In related news yesterday, we saw Razer finally reveal plans for a pan-European rollout of its New Razer Blade slim and compact gaming laptops.