Singapore Airlines has launched a Designed by Singapore Airlines collection featuring limited-edition aviation tags (pictured above) and bags.
The tags will feature SIA’s individual livery and serial numbers and will be made from the skin of three of its retired aircraft, the Airbus 380, Airbus A330-300 and Boeing 777-200. The labels will go on sale at SIA’s The Upcycling Project pop-up store at Design Orchard available through August 18, 2022 and will be priced at SG$78. Customers can pay SG$88 if they want to choose specific serial numbers.
In addition, the Designed by Singapore Airlines will offer a new series of carry bags, made from recycled parts from old life jackets. The new carry bags are called the Lifesaver Zip Pouch, a pouch with a zipper and gusset, the Altitude Traveler Bag, a tote with top handles or a shoulder strap with versatile straps that comes with the bag, the Runway Shopper Bag, a roomy tote bag that comes with a hook closure to secure its contents, an interior side pocket and a red zipper made from the life jacket tab, and the Highflyer Messenger Bag, a bag with an interior laptop slot and several interior and exterior side pockets.
These bags will be available online on its e-commerce site in September.
The Upcycling Project is an initiative by Singapore Airlines to reuse its materials. The pop-up store features more than 40 products made from recycled aircraft parts and materials in conjunction with Singapore-based outlets. Items will be available both in individual retailers’ stores and on the SIA website. Previously, SIA also collaborated with SUTD to launch an Upcycling Challenge, where students from tertiary and pre-tertiary institutions repurposed parts and materials from aircraft into fashion, furniture, lifestyle and home products. home. These objects were exhibited on July 6.
This isn’t Singapore Airlines’ first foray into the lifestyle offering space. In 2021, she created her own signature fragrance, Batik Flora by Singapore Airlines in partnership with Singaporean artisan fragrance brand, Scent by SIX. The signature scent included floral notes of six flowers in SIA’s batik pattern: water ginger, common dianelle, seaside purslane, simpoh lak, utania nervosa and white kopsia.
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